Disney+ teams up with ad measurement platform in Europe

The move follows the launch of Disney+’s ad-supported plan in Europe last year.

The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.

The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.

AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – ​either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.

Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”

Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”