Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
RTS reveals Technology Awards 2026 winners
Evan Shapiro, ITN’s Jon Roberts, and On Air 2025 were among the winners of the RTS Technology Awards 2026.
.webp)
France Télévisions and TDF test 5G broadcast of Diagonale des Fous
For the mountain ultramarathon Diagonale des Fous, TDF has rolled out a 5G broadcast trial in partnership with France Télévisions, Antenne Réunion, and Web TV Grand Raid.
 (1).jpg)
CNN and Financial Times sign AI deal with Google
CNN has signed a strategic multi-year partnership with Google, which will see the organisation provide enhanced content rights for Google’s generative AI news product pilots.
 (1).jpeg)
150 students take over On Air 2026’s five-channel broadcast
On Air 2026 will see 150 students take charge of the Media Talent Manifesto (MTM) broadcast’s 24-hour culture, news, sport, film, and kids channels on 22–23 October 2026.
.jpg)
IBC calls for Challenge submissions for 2027 Accelerators
IBC has launched the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme.
.jpg)
.jpg)
