Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
BBC Weather to become more digital and local
BBC Weather has set out plans to make its services more digital and local as audiences increasingly use digital platforms for weather forecasts.
World Cup football drives “solid" financial results for ITV
UK broadcaster ITV has reported a “solid” performance in its first half of 2026 financial results, with the football World Cup driving a 3% growth in advertising despite “macro-economic headwinds”.
UK and US adults spend 11 hours a day consuming media
The average American and British adult spends a cumulative 11 hours consuming different forms of media, according to research by Ampere Analysis.
.jpg)
Channel 4 selects Encompass to deliver managed linear playout services
UK broadcaster Channel 4 has selected Encompass Digital Media to deliver managed linear playout services as part of a new multi-year agreement.
.jpg)
Netflix overtakes BBC as first port of call for UK viewers
Most UK audiences will first turn to Netflix before the BBC or ITV when deciding what to watch, according to research by media regulator Ofcom.
