Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
BBC appoints Rhodri Talfan Davies as Interim Director General
The BBC Board has confirmed that Rhodri Talfan Davies will act as Interim Director-General, after Director-General Tim Davie officially stands down on 2 April 2026. In doing so, the organisation has revealed that the process to appoint a new Director-General is underway.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
