The chief technology officers from ITV and Warner Bros. Discovery on all the ways their companies are getting ahead of the game and embracing AI. Simon Armitage of ITV says the BBC is no longer the competition, it’s big tech, and Avi Saxena of Warner Bros. Discovery describes how AI is helping reach more audiences around the world.
IBC2026 Live Blog: Day 1 – Everything you need to know
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
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MovieLabs set to debut OMC V3
MovieLabs, the nonprofit technology joint venture founded by Hollywood studios, is using the occasion of IBC2026 to unwrap version 3.0 of its Ontology for Media Creation (OMC), which is aimed at providing software applications with a common language for describing narrative and production elements and the ability for them to interoperate with a common data exchange format.
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Get up to speed with Accelerator Spotlight 101
The IBC Accelerator Media Innovation Programme is rightly regarded as a keystone of the IBC Show each year.
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IBC2026 to explore the future of sports media
Live sport and its role as one of the most demanding and innovative areas of media will be in focus across IBC2026, including during the IBC Conference.
IBC calls for 2026 Accelerator Media Innovation Challenges
IBC has issued the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting media and entertainment organisations to propose collaborative innovation challenges that will help shape the future of the industry.
![Maria João Matos: “[GenOpt] reduces total AI token costs by 30%”](/files/live/sites/ibc/files/2026/Product News D1/D2 Visionular-AM (1).jpg)
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