Netflix has marked the second anniversary of the launch of its advertising-supported tier by revealing that the plan now reaches 70m monthly active users globally.
The streamer said that over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.
Details of the ad tier numbers follow news last month of Netflix adding 5.1 million paid subscribers to reach 282.7 million globally in the third quarter of 2024.
The ad tier figures and several other updates were shared in a blog post this week by Amy Reinhard, President of Advertising at Netflix.
She said that Netflix has sold out of all available in-game inventory for its live NFL Christmas Day games and said that it had partnered with Nielsen for live ratings of the games.
For the upcoming season of Squid Game, Netflix has partnered with multiple advertisers across its 12 ad-supported countries, including Kia, which is the streamer’s first single-title sponsorship in Korea.
Reinhard also noted that Canada is officially the first country operating solely on Netflix’s ad tech, saying it offers its clients increased flexibility and control with their buys.
Netflix’s in-house advertising technology will roll out globally throughout 2025.
Netflix has also enabled programmatic guaranteed buying in the US, Brazil, Canada, and Mexico. This will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year.
“There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come,” said Reinhard.
Recent Netflix hits include Nobody Wants This, The Diplomat, Love is Blind Habibi and Monsters: The Erik and Lyle Menendez Story.
You are not signed in
Only registered users can comment on this article.
BBC Weather to become more digital and local
BBC Weather has set out plans to make its services more digital and local as audiences increasingly use digital platforms for weather forecasts.
World Cup football drives “solid" financial results for ITV
UK broadcaster ITV has reported a “solid” performance in its first half of 2026 financial results, with the football World Cup driving a 3% growth in advertising despite “macro-economic headwinds”.
UK and US adults spend 11 hours a day consuming media
The average American and British adult spends a cumulative 11 hours consuming different forms of media, according to research by Ampere Analysis.
.jpg)
Channel 4 selects Encompass to deliver managed linear playout services
UK broadcaster Channel 4 has selected Encompass Digital Media to deliver managed linear playout services as part of a new multi-year agreement.
.jpg)
Netflix overtakes BBC as first port of call for UK viewers
Most UK audiences will first turn to Netflix before the BBC or ITV when deciding what to watch, according to research by media regulator Ofcom.
