Watch our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on streaming at IBC2025.
Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.
Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.
Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
If you would like to see a quick snapshot of the best highlights, click here.
For a three-minute version of these highlights, click here.
To learn more about some of the great sessions featured in this video, visit the links below:
What next in streaming? “You can’t depend on what is being made elsewhere”
Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies
Solving Complexity in Broadcast Media and Sports
Redefining streaming experiences for a global sports audience
Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line
2025 Accelerator Project: Stamping Your Content (C2PA Provenance)
Streaming Smarter: Identity, Rights and Revenue in a Connected Media World
The future of media streaming: ecosystems, AI and the new content economy
Developing the Perfect OTT Application for Young Users: An LTTS Perspective
EBU’s Noel Curran: “We have to be careful about entering the opinion space”
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Disney sells A+E Global Media stake for US$1.2bn
Hearst has revealed that it will officially acquire Disney’s 50% interest in A+E Global Media for approximately US$1.2bn in cash.
Fremantle appoints Katie O’Connell Marsh as CEO of Global Scripted Hub
Global production and distribution group Fremantle has named Katie O’Connell Marsh as the CEO of its new London-based Global Scripted Hub.
British Film Commission designates West Midlands as key film and TV hub
The British Film Commission (BFC) has named the West Midlands (Birmingham) as the UK’s eighth official regional production hub for scripted inward investment film and high-end TV.
BBC Weather to become more digital and local
BBC Weather has set out plans to make its services more digital and local as audiences increasingly use digital platforms for weather forecasts.
World Cup football drives “solid" financial results for ITV
UK broadcaster ITV has reported a “solid” performance in its first half of 2026 financial results, with the football World Cup driving a 3% growth in advertising despite “macro-economic headwinds”.
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