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As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
“NAB Show New York reflects a media industry where technology and business strategy can no longer be separated,” said Karen Chupka, EVP, Global Connections, NAB, as the broadcast technology community gathered in Manhattan for its annual East Coast event.
It’s an accurate summation but missing one defining characteristic. With the US midterm elections looming, the business of American media is being reshaped as much by politics as it is by economics and technology.
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ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
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Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
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Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
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