Avid has appointed Wellford Dillard as its next Chief Executive Officer (CEO), succeeding Jeff Rosica.
Rosica is staying with the company in an advisory capacity to ensure a smooth and successful transition.
Dillard joins Avid after serving as the CEO of Marigold, a provider of omni-channel marketing SaaS solutions. He has more than 20 years of experience in the software industry and, prior to Marigold, held CFO roles at vertical software companies such as Opower and GetWellNetwork.
Dillard’s appointment follows the acquisition of Avid last year by private equity firm Symphony Technology Group (STG) for $1.4bn.
“We are thrilled to appoint Wellford as the new CEO of Avid,” said William Chisholm, Managing Partner, and Patrick Fouhy, Principal, of STG. “He has an exceptional background leading software businesses and brings a wealth of valuable experience to Avid. His strong track record driving growth will be invaluable during this next phase of the company’s journey. In addition, we want to express our sincere gratitude to Jeff for his leadership and contributions to the company during his tenure as CEO and for his commitment in helping to ensure a successful transition prior to his retirement.”
“I am privileged to join such a terrific team and significant technology leader in the Media & Entertainment industry. It is a critical time for the industry, as well as an important time for Avid, and I am excited to be leading this iconic organization,” said Dillard. “The company’s continued focus on innovative technology that can help its preeminent customer base deliver on their creative and business objectives will remain at the centre of Avid’s focus as we deliver on the company’s strategic goals and next phase of growth.”
“I’m excited about the future of Avid under Wellford’s leadership, and personally believe that he is the right individual at the right time to lead the company,” said Rosica. “It has been my honour to be the CEO of Avid over the past several years. I am confident that Wellford has what it takes to move the company forward and lead the team to even greater success in the years ahead.”
You are not signed in
Only registered users can comment on this article.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)
.jpg)
