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When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
YouTube stars aren’t just lapping around the edges of the television business, they are the media industry, according to Georgie Holt, CEO at FlightStory Studio, who delivered a presentation at this year’s MPTS. In fact, if you are still thinking in terms of ‘YouTuber’ or even ‘creator economy’, then you’re showing just how out of touch you are...
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From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
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SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
