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When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
YouTube stars aren’t just lapping around the edges of the television business, they are the media industry, according to Georgie Holt, CEO at FlightStory Studio, who delivered a presentation at this year’s MPTS. In fact, if you are still thinking in terms of ‘YouTuber’ or even ‘creator economy’, then you’re showing just how out of touch you are...
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