Lawo is showcasing its Dynamic Media Facility (DMF) approach in Hall 8, which adapts broadcast resources in real time in response to changing production demands.
Three new Apps have been added to its Home management and orchestration platform: Logo Inserter, Key and Fill Extractor, and Stream Share.
Stream Share supports shared environments and resource sharing when multiple production trucks are connected, with a particular fit for sports production. Logo Inserter lets operators to overlay HTML-based logos onto live video streams in real time, while the Extractor app generates separate Key and Fill streams compliant with ST 2110-20.
Andreas Hilmer, Chief Marketing Officer, Lawo, believes this year’s IBC represents the coming of age of software-based media production infrastructure, and commented: “We just feel there is a change in mindset – we’ve been installing the DMF in the field for two years. It's operational at the biggest sports events in the world, based on software-based infrastructure, so we've proven at scale that it works. Now the general broadcaster is also becoming convinced that this is the path to go.”
Stand Number: 8.B90
Company: https://lawo.com/
Zixi and Magewell expand collaboration
Live video delivery and workflow orchestration provider Zixi and Magewell, a developer of video capture, encoding and IP workflow hardware, have expanded their collaboration.
Avid expands partnership with Google Cloud
Avid and Google Cloud have expanded their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded content data platform.
3SS collaborates with t4h. on remote control
3 Screen Solutions (3SS) and remote-control specialist Tech4home (t4h.) are collaborating on a pre-integrated product designed to enhance entertainment user experiences (UX).
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.



 (3).jpg)