Lawo is showcasing its Dynamic Media Facility (DMF) approach in Hall 8, which adapts broadcast resources in real time in response to changing production demands.
Three new Apps have been added to its Home management and orchestration platform: Logo Inserter, Key and Fill Extractor, and Stream Share.
Stream Share supports shared environments and resource sharing when multiple production trucks are connected, with a particular fit for sports production. Logo Inserter lets operators to overlay HTML-based logos onto live video streams in real time, while the Extractor app generates separate Key and Fill streams compliant with ST 2110-20.
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Andreas Hilmer, Chief Marketing Officer, Lawo, believes this year’s IBC represents the coming of age of software-based media production infrastructure, and commented: “We just feel there is a change in mindset – we’ve been installing the DMF in the field for two years. It's operational at the biggest sports events in the world, based on software-based infrastructure, so we've proven at scale that it works. Now the general broadcaster is also becoming convinced that this is the path to go.”
Stand Number: 8.B90
Company: https://lawo.com/
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Streaming gets smarter on revenue
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
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AI Insider puts data to work
AI Insider has been launched at IBC2026, an AI-powered agent designed to turn the growing volume of data generated by streaming platforms into actionable business and operational intelligence.
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Affordability in the spotlight
Nanlite has brought 1,200W-class LED output to its more affordable FC Series of LED spotlights with the new FC-1200B and FC-1200C models.
AI boost for Resolve and ST 2110 product push
As well as unwrapping DaVinci Resolve 21.1, and showcasing enhancements to Blackmagic Cloud, Blackmagic Design is highlighting native support for SMPTE ST 2110 standards in Hall 7.
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Streaming ads scale up
At IBC, Yospace is discussing addressable streaming advertising’s move into a new phase, while noting that industry standards have begun to unlock new ad formats and delivery models. Paul Davies, Head of Marketing, Yospace, said: “The World Cup was our biggest test yet. The system scaled without problems.”
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