EMG and Gravity Media, which announced their merger in 2024, are to operate under the Gravity Media brand.
The outside broadcast and facilities company said that global rebranding followed the integration of the complementary businesses of EMG and Gravity Media.
Since the merger, the company has been known as EMG / Gravity Media.
Sub-brands including Boost Graphics, EMG, Gravity House, Livetools Technology, Origins Digital, Motionmakers, and Wall On Media will remain under the Gravity Media Group umbrella.
Gravity Media’s global footprint spans 37 locations across 11 countries with over 2,000 employees and 100 outside broadcast trucks.
Gravity Media’s broadcast, technology, production and post-production solutions are used by federations, broadcasters and production houses to produce Formula E, FIFA World Cup, English Premier League, UEFA Champions League, UEFA EURO Championships, Tour de France, ATP Grand Slam tournaments and the Indian Premier League (IPL).
Gravity Media Executive Chairman and CEO John Newton said: “Once in the lifetime of a company like ours something big happens. Something very big. For us, today, that is our transformation for the future and our coming together under one global brand that is Gravity Media. Our look is new, but our commitment to our staff, our customers, and, as always, to capture, craft and create the very best content remains the same. This is a pivotal moment for Gravity Media and one that has many benefits for our clients and the global market.”
Netflix leadership lays out case for Warner Bros Discovery deal
Netflix Co-CEOs Greg Peters and Ted Sarandos have stressed their belief that the streamer’s planned $83bn acquisition of Warner Bros Discovery will go ahead, despite a hostile bid from Paramount Skydance.
UK facilities Halo Post and Evolutions placed into administration
Just months after being acquired by leading UK post-production company Envy, post houses Halo Post Production and Evolutions have been placed into administration.
UK government names Creative Industries Council members
The UK government has named the new members of its Creative Industries Council (CIC), its strategic forum for collaboration with industry leaders.
Bérangère Michel appointed BBC’s Chief Financial Officer
The BBC Group has appointed Bérangère Michel as its Group Chief Financial Officer.
Disney strikes $1bn investment deal with OpenAI
The Walt Disney Company has agreed to invest $1bn in OpenAI, enabling users to make videos with its copyrighted characters on the video generation app, Sora.



