EMG and Gravity Media, which announced their merger in 2024, are to operate under the Gravity Media brand.
The outside broadcast and facilities company said that global rebranding followed the integration of the complementary businesses of EMG and Gravity Media.
Since the merger, the company has been known as EMG / Gravity Media.
Sub-brands including Boost Graphics, EMG, Gravity House, Livetools Technology, Origins Digital, Motionmakers, and Wall On Media will remain under the Gravity Media Group umbrella.
Gravity Media’s global footprint spans 37 locations across 11 countries with over 2,000 employees and 100 outside broadcast trucks.
Gravity Media’s broadcast, technology, production and post-production solutions are used by federations, broadcasters and production houses to produce Formula E, FIFA World Cup, English Premier League, UEFA Champions League, UEFA EURO Championships, Tour de France, ATP Grand Slam tournaments and the Indian Premier League (IPL).
Gravity Media Executive Chairman and CEO John Newton said: “Once in the lifetime of a company like ours something big happens. Something very big. For us, today, that is our transformation for the future and our coming together under one global brand that is Gravity Media. Our look is new, but our commitment to our staff, our customers, and, as always, to capture, craft and create the very best content remains the same. This is a pivotal moment for Gravity Media and one that has many benefits for our clients and the global market.”
Warner Bros Discovery and BBC report strong Winter Olympics viewing
Warner Bros. Discovery (WBD) and the BBC have both reported strong viewership results for their coverage of the Olympic Winter Games for Milano-Cortina 2026.
Sports programming surges on major streaming platforms
Sports programme offerings across the top five subscription video-on-demand (SVOD) services jumped 52% year-over-year, according to research by Gracenote, the content data business unit of Nielsen.
EIT Culture & Creativity becomes IBC2026’s European Innovation Partner
IBC has appointed the EIT Culture & Creativity as its European Innovation Partner for 2026.
Micro-dramas overtake streamers on mobile engagement – report
Micro-dramas are rapidly emerging as one of the fastest-scaling formats in online video, according to research by Omdia.
One Battle After Another leads Bafta winners
Paul Thomas Anderson's comedy-thriller One Battle After Another was the biggest winner at the 2026 Bafta Film Awards, picking up six prizes including best film, best director, and best adapted screenplay for Anderson.


