ITV has announced a major overhaul to the scheduling and production of its daytime shows.
From January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily, and will transfer to be produced by ITV News at ITN at its base at Gray’s Inn Road in London. It has traditionally been produced by ITV Studios.
ITV said the move would allow Good Morning Britain to benefit from the journalistic and production resources already in place for national news bulletins.
Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios and will be broadcast from a new location in central London. ITV Studios is consulting with its Daytime teams about a proposal that, from 2026, would see the three shows produced by one team sharing resources and operations.
The biggest impact will be at Lorraine, which will be cut from an hour to 30 minutes in length, and air for just 30 weeks a year rather than 52. Loose Women will stay at the same running time but will be cut to 30 weeks.
ITV said the efficiencies will be reinvested in other genres such as dramas like Mr Bates vs The Post Office and in coverage of sporting events like next year’s football World Cup, as well as reality and entertainment shows.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
Lygo added: “I recognise that our plans will have an impact on staff off screen in our Daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this.”
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