Mr Bates vs. the Post Office has become ITV’s biggest new drama in over a decade, even beating the launch of Downton Abbey in 2010, according to figures supplied by ITV.
The ITV Studios and Little Gem series has now averaged 9.8m viewers across its four episodes, including seven day viewing across all devices plus pre-TX viewing.
The first episode of the drama launched on New Year’s Day. It is based on the real-life story of postmaster Alan Bates, played by Toby Jones, who drove the campaign to expose the Post Office Horizon IT scandal. It has sparked renewed press interest in the scandal, paving the way for more postmaster convictions to be overturned.
Including post-seven day catch up viewing, the first three episodes have now all been watched by over 10.6m viewers, with the launch currently averaging 10.9m after ten days of catch up.
ITV said it is the biggest drama across all channels since Line of Duty series six on BBC One in 2021 and is the biggest new drama across all channels since Bodyguard on BBC One in 2018.
The broadcaster also said it is ITV’s biggest drama since Broadchurch in 2017 and that the four episodes are the most watched programmes on any channel so far this year.
You are not signed in
Only registered users can comment on this article.
Canal+ appoints Chief Data and AI Officer
Anne Laure Tingry has been appointed Chief Data and AI Officer of French pay-TV group Canal+.
Bangkok to host first-ever Eurovision Song Contest Asia in 2026
The Eurovision Song Contest is to launch its first-ever Asia edition, with Bangkok selected as the Host City for its inaugural edition.
Broadcasters call for programmable 5G connectivity
A collection of broadcasters and technology suppliers has called on mobile operators to enable standardised, interoperable, quality on-demand (QoD) network application programming interfaces (APIs) for live 5G broadcasts.
Jonathan Newman becomes UKTV’s Chief Commercial Officer
UKTV has formally appointed Jonathan Newman as Chief Commercial Officer, and David Swetman as Director of Content Partnerships and Sales for the UK and Ireland at UKTV and BBC Studios.
Netflix raises prices as content spending increases
Netflix has raised its prices for customers in the United States, with all subscription tiers rising by at least $1.



