Netflix has held reportedly talks with Spotify about collaborating on music-focused live events projects as both streaming platforms seek new offerings to drive growth.
The Wall Street Journal reported that Netflix and Spotify had discussed partnering on events such as a music awards show or a live concert series.
The Wall Street Journal said the platform is particularly focused on music, with a new show, Building the Band, set to debut this week and another music competition in the works.
The reported talks with Spotify reflect Netflix’s growing focus on live programming and expanding its content offer to include more non-scripted TV.
Netflix is also working on a pilot with the Daily Beast, focusing on quick-turnaround, buzzy nonpolitical news events.
The Wall Street Journal reported that Jeff Gaspin, who greenlit The Voice at NBCUniversal, is spearheading Netflix’s effort to find a new music competition show and expand unscripted content. Gaspin joined Netflix last year.
Netflix has been steadily expanding its live offer, broadcasting events such as the Mike Tyson vs Jake Paul boxing match and major NFL games on Christmas Day last year. It also streams WWE Raw live.
For Spotify, a potential partnership with Netflix comes as it experiments with video content. It initially announced the launch of music videos in beta in March 2025, offering the service in 11 countries including the UK, Germany and Italy.
.jpg)
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.
