Incorporating video and collaboration could bring TV to the centre of the connected home, says Quobis CEO Elias Pérez-Carrera.
Has IBC come at a good time for the electronic media industry? Why is this?
IBC represents a good opportunity to evaluate emerging technology trends and explore how [they are] linked to the media industry. Is this just a telco reselling Netflix or is this the kick-off of a big change?
During the last months, some technologies have arisen to improve our lives at home. How the entertainment and technology community is dealing with the emergent reality of the ‘connected home’ is one of the things I expect to see at IBC2019.
What do you think are the key developments in, or threats to, your market sector at the current time?
Interactivity is a key challenge for most of the market players. From telcos to content creators, providing truly engaging experiences is [key to] success. In a constant competition for audience attention and loyalty, providing meaningful interactive experiences could be a game changing advantage.
Our approach at Quobis as real-time communication experts is to empower key industry players through real-time communication tools [that can] be easily adapted to run in embedded devices – eg. intercoms, car screens, set-top-boxes and smart TVs – thereby creating a perfect context to provide innovative experiences for connected and multiscreen audiences. For instance, incorporating video and advanced collaboration could be interesting for STB manufacturers [and bring TV to the] centre of the connected home trend.
Why should delegates visit your stand at IBC?
Quobis will show how to make the next step in the connected home context with WebRTC, elevating new opportunities for telcos [with regard to] service providers and industry players.
Having multimedia communication in your TV opens up the possibility to support new use cases, including video calling from TV (i.e. for elderly people), receiving incoming call notifications, instant messaging for urgent notifications (also from connected devices), improving user experiences in hospitality, and various possibilities in media entertainment (quizzes, gambling, social TV, etc).
Elias Pérez-Carrera is CEO at Quobis