Netflix original: Inside Netflix’s post-production operation

The Netflix supply chain, which underpins its rapid growth, is set to become even more integral to everything from editorial to user experience as it attempts to become the most innovative content creator on the planet.

“Where companies like Netflix are producing content at unprecedented levels of complexity, quality and velocity, we need to rethink what post is as a creative function,” Sean Cooney, Netflix director, Worldwide Post Production tells IBC365.

“We’re at the beginning of experimentation with many different formats and technologies and many new ways an audience can enjoy our content. We want to find ways to express stories that are not constrained in one traditional framework or dictated by the limitations of technology.”

It all points to an early stage integration of post processes that is going to be increasingly necessary for Netflix continued success.

“We are at a pivotal time in our industry where…