- Brit Awards 2020 live broadcast on ITV2 and social platform TikTok
- TikTok to amplify coverage with direct transmission to Piccadilly Circus digital screens
- Audiences encouraged to participate in competitions and challenges
The 40th Brit Awards hosted by Jack Whitehall will see video-sharing social networking service TikTok live stream content from the red carpet tomorrow night, transmitting to London’s Piccadilly Circus digital screens.
The 2020 Brit Awards coverage will be primarily broadcast on the Brit Awards TikTok channels and amplified with the live transmission of “key moments” directly to the digital screen in Piccadilly Circus in the heart of London.
In a statement, the Brit Awards announced: “The TikTok live-stream will run alongside the ITV2 Red Carpet show, which will be hosted by Alice Levine and Clara Amfo.”
The social media network will be the Awards’ exclusive social media partner, showcasing the red carpet at the Awards as well as an exclusive and first of its kind, red carpet performance from four-time Brit nominee Lewis Capaldi with is the self-proclaimed “King of TikTok.”
The Brit Awards 2020 will air on Tuesday 18 February and will celebrate of the past year of British music and success stories.
TikTok is also running Brit Award competitions and hashtag challenges, including #RedCarpetReady as they are set to launch their exclusive ‘Jump In’ sticker.
TikTok users will also be able to create content using The Brit Awards 2020 playlist, which includes tracks from nominees, or they feature tracks from previous winners and performers from 1977 to 2019.