The future of broadcasting will see a continuation of  the transition from linear consumption to connected viewing experiences.

Abraham says: “Television more broadly will remain competitive on three bases: strong storytelling, strong original format invention and blend of live and news.”

And what kind of relationship should broadcasters have with the likes of Google, Facebook and Spotify?

Abraham says: ”Content will remain king in all these different environments.”

Watch David Abraham on the convergence of advertising and content creation

IBC2018 David Abraham will speak in the New Platforms keynote: Content creation and funding embraces the multiplatform world on Friday 14 September

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