Lindsay-Davies said: ”The biggest growth segment in the next 12 months will be the alchemy of those that gently move viewers into new experiences without shocking them or damaging their trust in television. 

“Where the alchemy will be is in making sure that people like my mum, kids or anyone out there doesn’t even realise that they are gently swimming in this new pool of content.

“We have bring all the good things of television and bring them into this new rich, hybrid-IP world. And if we get it right, the alchemy will be that the viewers almost don’t notice and that we delight viewers.”