Mark Brincat, Group CTO at Intive, explores three key areas: current applications of AI and machine learning across industries, potential risks, and best practices for approaching nascent AI technologies without betting the farm. AI is revolutionizing the video-streaming industry in many ways. Content tagging, categorization, personalized programming, and dynamic ad insertion are just the starting points. As the industry continues to evolve, it’s become increasingly evident that waiting to adopt these technologies poses an existential threat to those who remain on the sideline. Developing new experiences is key to audience engagement, retention, and churn reduction. AI will accelerate our ability to transform and compete as much as the invention of the television and the internet themselves. As such, innovation will emerge as a competitive advantage as palpable as the content itself. Leveraging real-life case studies, the presentation looks at opportunities seen across industries while exploring their applicability in the media sector and will highlight some of the techniques and best practices to make media organizations better prepared.