Maria Virtudes Bris, Head of Product Development - Telefonica
Rasha Mosil, Account Executive - ContentWise
IBC2022: Telefonica’s Head of Product Development showcases how they applied conversion rate optimisation through a data-driven approach, improving the Personalised User Experience of their viewers and identifying new monetisation tactics. This was achieved through ContentWise Data Insights, which assisted in creating a data driven approach in regards to how the content discovery and recommendation initiatives contribute to achieve relevant and measurable business goals. Additionally, the presentation goes through how access to data is a key factor to define the success of product roadmap activities and their prioritisation.
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