Moderator
Andrew Walker, Global Communications & Media Lead - Accenture
Panelist
Andy Beach, CTO Media & Entertainment - Microsoft Industry Solutions
Anthony Guarino, EVP Global Production and Studio Technology - Paramount
GenAI as a growth engine for content innovation
IBC2023: This session explores the challenges and opportunities of using GenAI in the media and studio technology industry. Watch to hear perspectives from the panelists on how GenAI is being used to create new types of media content, personalise media content for users, and improve the efficiency of the media production process. The session also provides key considerations on getting started with GenAI tools and potential applications we’ll see in the near future.
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