This session explores how a leading broadcaster – TV New Zealand – is viewing the current advertising climate as an opportunity to future-proof operations and build a privacy-focused advertising solution using AWS Clean Rooms. Measurement provider Comscore also joins this session to discuss how they are helping broadcasters plan, transact, and measure campaigns in a privacy-safe environment.
Clark Fredricksen, Head of Worldwide Product Marketing - Industries & Solutions - AWS
Rio Longacre, Managing Director, Global Experience Team - Slalom Consulting
Nage Sethu, Principal Industry Specialist (AdTech, MarTech and Data Science) - AWS
Joseph Delfino, Vice President, Strategy and Business Development - Comscore