At IBC2022, panellists share their insights into uses of AI in discovery and personalisation: by analysing customer data to make content discovery more meaningful and by analysing the content to better match it to user preferences.
The panellists highlight how social media, web apps and gamification can be used to start conversations with viewers and draw in new audiences for live broadcasts.
The panel discuss:
• What can services do to ensure that customers are getting the best experience?
• What are the key challenges in rolling out personalisation today?
• What can be done to counter subscriber churn and fatigue?
• What are the implications for discovery and personalisation from the trend towards advertising-based monetisation?
• What are the advantages of real-time video content analysis?
• How important is starting conversations with viewers and what are the best communications channels?
Ian Nock, Founder and Principal Consultant - Founder Fairmile West Consulting
Ed Abis, Managing Director - Dizplai
Roland Sars, CEO - Media Distillery
Tom Dvorak, Co-founder & CCO - XroadMedia
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