The pandemic combined with the freedom to choose what to watch, when and on what device is driving a migration from multicast to unicast consumption. Is there a tipping point at which the number of viewers per channel means multicast can no longer be justified financially? ‘Traditional’ TV is likely to be challenged further as cord-cutting accelerates in response to the cost of living crisis.
But OTT is an increasingly diverse space with multiple routes to market from D2C on the web, in-app purchases on connected TVs and other devices, partnerships and bundling with other services etc and so on…
Panellists share insights from Europe and APAC and discuss:
• What benefits might emerge as the transition to unicast progresses?
• Who stands to win, and who will lose, as this ecosystem changes?
• Will it break the internet if we ignore mass delivery like multicast? What about environmental sustainability?
• How should traditional broadcasters and pay TV companies respond?
• What are the pros and cons of the different monetisation models?
• What are the best monetisation models for the different service lifecycle stages?
• How does a service provider manage billing and CRM across disparate platforms and business models?
• Are these trends universal, or are there differences between Europe and APAC or between developed and less-developed economies?
Ian Nock, Founder and Principal Consultant - Founder Fairmile West Consulting
Karen Clark, Head of APAC - Telstra Broadcast Services
Pepijn Tijhuis, Global Account Manager - Unified Streaming
Chris Welsh, SVP Broadcast & OTT EMEA - Aptitude Software (Formerly MPP Global)