Virtual production specialists StoryFutures and Final Pixel have partnered to upskill and innovate in the creative Industries.
The alliance will see Final Pixel and StoryFutures work together at Royal Holloway, where the teams plan to address creativity and skills gaps in the future of media production.
The partnership builds on StoryFutures’ reputation for research and development (R&D) programmes in the creative industries and Final Pixel’s expertise in virtual production.
Final Pixel is taking up a residency at Royal Holloway’s Futures Studio, a virtual studio that is jointly funded by Surrey County Council. This is expected to enable Final Pixel to extend its Virtual Production training opportunities, while also providing technical, innovation, and training support for local companies and students as part of the StoryFutures collaboration.
Linked to the CoSTAR National Lab for Creative Industries R&D, led by Royal Holloway, the partnership reportedly has the potential to help address national skills shortages in emerging technologies such as generative AI for virtual production.
.jpg){kind=tracking}
Amanda Murphy, Head of Partnerships and Training at StoryFutures for Royal Holloway, said: “By uniting our resources and expertise, we can really innovate to enable diverse creatives to get hands-on with exciting new technologies in our onsite studio, built for the future of production, to drive new forms of media.”
Michael McKenna, CEO and Director of Virtual Production at Final Pixel, added: “This will enable us to collaboratively develop solutions to address skills gaps and drive R&D innovation in emerging areas of technology.”
Studio Ulster, a virtual production facility spanning 75,000ft², recently launched in Northern Ireland. Discover more here.
Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards
At the 13th HbbTV Symposium and Awards in Istanbul, the Hybrid broadcast broadband TV (HbbTV) Association unveiled the winners of the HbbTV Awards 2025, which included Freely, CCMA/3Cat, BCi Digital, and more.
Sky unveils first hydrogen and sodium battery for TV production
Sky has unveiled a hybrid hydrogen fuel cell and sodium battery solution, claiming that it is the first of its kind for the industry.
Older audiences lead adoption of film and TV viewing on YouTube
Nearly one in five (18%) of YouTube users watch full-length movies and TV shows on the platform, according to research by Ampere Analysis.
Fremantle UK names Adam Middleton as Head of Digital and Branded Content
Fremantle UK has appointed Adam Middleton as Head of Digital and Branded Content, leading a newly established division focused on driving digital innovation and commercial growth.
Apps become most popular way to watch TV
UK consumers are now watching broadcast television mainly through apps, according to new research from TiVo.
.jpg)
