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YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
AT IBC2025 in Amsterdam, Grace Boswood, Director of Technology & Distribution, Channel 4, and Justine Ryst, Managing Director, YouTube France, explained how their collaboration is working. Channel 4 is one of the broadcasters adapting the way they interact with audiences in a rapidly evolving media consumption landscape, with a shift in the way content is consumed in the living room.
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview
IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview
YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
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AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
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