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Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Maximising ad-tech opportunities: top tips for media and entertainment publishers

How can you effectively tackle outcome measurement?

Unlocking the transformative power of Server-Guided Ad Insertion
Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
IBC2025 HIGHLIGHTS
INTERVIEWS
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 4: "What job in professional media is safe?"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 3: "Too often decisions are made by fear or by the CFO"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's media doing?"
Interview


IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"
Interview


YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
TUTORIALS
Tutorials


AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
Tutorials







































































