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Accelerating Innovation Podcast, Ep 9: Spotlight on Shure – Associate Sponsors

Celebrating the company’s 100th anniversary, associate sponsor Shure shares insight into how it has survived and thrived for over a century by prioritising innovation, diversification, and evolution.

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IBC2026 HIGHLIGHTS

IBC Podcast – IBC Attendee Spotlight: 54 years and counting!

IBC Podcast – Evan Shapiro: “Creators are the new studios"

IBC Podcast – Savannah Bananas and Shure: “190 games a year, we’re always trying something new”

Imagine: Top tips for media students and how to reskill an aging workforce

IBC Podcast – Tilly Norwood: “Your future overlord is here"

IBC Podcast – More than a year of TV in 17 days: Inside the Olympic broadcasting machine

CNN’s Alex Charalambides: "You need that mindset of innovation at every level of the organisation"

UEFA: "The biggest innovation you can do is the product itself"

INTERVIEWS

Grass Valley: Showcasing software-defined production at scale with DMF

BAFTA-nominated Ant Boys: "Making a thriller is like making a comedy"

Protecting premium video in the age of AI

Google Cloud: AI and generational technological shifts

Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"

Broadview: Uniting streaming and broadcasting

Vizrt: AR takes storytelling out of the studio

Sony FX5 draws crowds at IBC Amsterdam

TUTORIALS

What problem does Catena Solve

Standards – Tutorial: Introduction to Catena

What is the current tech behind cinema screens and projection?

Strengths and weaknesses of the cloud in production workflows

How TAMS helps modernise media workflows

Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

Using genAI to build brand-safe creative

How to prepare your organisation for AI integration

AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

How are lawmakers and industry responding to genAI and its legal challenges?

Why YouTube can be a sizeable monetisation platform

AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation

AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI

How CMMF improves player performance

Fast channels: Building on the opportunity of local markets

Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse

Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching

Distribution – Tutorial, Ep 1: Top recommendations for FAST success

Why expand your IP into games?

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

How to use HTML graphics today

Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation

How media asset management works

Connective tech – Tutorial, Ep 2: How media asset management works

Esports audience and broadcast platforms

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work