This whitepaper explores driving better decision-making and unlocking new business possibilities in Media


Inventive new applications of machine learning – an approach that humanizes the way media content is examined, evaluated and described – are making it possible for video industry participants to become more adept at understanding the unique makeup of any video asset, from a brief news clip or sports highlight to a full-length motion picture or TV series.

Why does this matter? Because what used to be inaccessible or “dark” data, unlocked by the power of artificial intelligence, enables producers and distributors to see their content in completely new ways — and arms them with powerful new insights to identify, organise, and optimise their content to achieve tangible business objectives.

In short, it provides advanced video insights for advanced decision-making.

IBM Watson Video Enrichment