All the biggest announcements from Europe’s big broadcast, media and entertainment show (13-16 September).
Weighing up the right balance for human-machine collaboration, Andy Hood from WPP shares what he believes to be the right formula combing people, platform and skills, saying, “AI did not create this work, PEOPLE created this work, using AI.”
IBC recorded its strongest year yet post-pandemic with more than 45,000 visitors from 170 countries converging on the RAI Amsterdam from the 13-16 September.
In this session from IBC2024, AWS India and the BBC present their fascinating work on streaming, as part of the IBC Technical Papers.
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