Shure's Accelerator journey: "How do you do that faster?"

With IBC Accelerator projects ranging from live sports and festivals to newsrooms, digital twins, and accessibility, Scott Sullivan, VP, Chief Strategy Officer, Shure, and Chad Wiggins, Associate VP, Innovation Solutions, Platforms, Shure, speak to Muki Kulhan about the key lessons learned from the end-to-end R&D process and the importance of perseverance and innovation when it comes to developing a monetisable product.

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