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IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.

Justin Gupta joined Google in 2006, just a few months before it acquired YouTube. “It was a super interesting time to join Google, and it looks like that was a good deal in hindsight,” he says modestly.

Latest Interview
Careus Camera System with Chris Lynch

Access all areas: A diversity platform made for media

Born from his own experiences as a wheelchair-bound camera operator, Chris Lynch’s disabled-led production house Diverse Made Media has turned the frustrations of limited mobility and opportunity into a game-changing piece of camera technology, named Caerus. With it, Lynch is on a mission to shake up the industry and bridge its diversity gap.

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