The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?
Choosing the best way to insert addressable adverts into streams is one of the key technology dilemmas currently facing ad-supported streaming services.
Server-side ad insertion is often seen as the lynchpin of ad-tech in the streaming age, as media companies look to grow digital revenues to offset linear TV’s decline.
Historically, ads in OTT have either been inserted into a stream by the client (at the player or device level), or stitched into the stream by the server, without the need for client-side integration...
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Virtual thinking: Is education keeping pace with industry requirements?
Investments in university-led facilities and studio partnerships throughout the UK have seen virtual production, real-time engines and hybrid pipelines move from the margins into mainstream curricula. But is higher education matching the skills demand from the industry? Michael Burns reports.
Vertical dramas: Market disruptor or passing fancy?
As studios begin to embrace the potential of vertical micro-dramas, should their rise be dismissed as merely a fad or a profound shift in the production, consumption and gender-bias of global storytelling?
ISE 2026: Thriving on an integrated identity
A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.
Winter Wonderland: All the tech at the Milano Cortina Olympics
Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
Creator. Experience. Streaming: The new economies of broadcast AV
As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
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