Yes, the pay-TV subsidiary of Israeli telco Bezeq, has selected video software provider Synamedia Iris to deliver advanced advertising capabilities. This deployment will enable Yes to expand its services with addressable advertising, according to Synamedia.
Synamedia Iris will unify ad insertion across Yes TV and streaming devices, spanning a mix of set-top box platforms and OTT applications on smart TVs. Underpinned by Iris’s server-side ad insertion (SSAI) technology, the deployment aims to ensure optimised and secure ad delivery wherever audiences are watching.
The addressable advertising service will also be integrated with Yes’s streaming platform technology to deliver editorial strategies and personalised viewing experiences. Synamedia Go, a modular SaaS OTT video platform for streaming service management, will support this process. The video platform also incorporates Synamedia technologies and services, including FluidEdge CDN, security, and disaster recovery.
Itzik Elyakim, Vice President (VP) of Engineering at Yes, said: “As we continue to evolve our services to meet changing viewer preferences and market dynamics, advanced advertising capabilities are essential to our strategy. Synamedia Iris provides the technology we need to deliver premium ad experiences that maintain the high quality of experience our subscribers expect.”
Guy Southam, Senior Product Director at Synamedia Iris, added: “As consumer habits evolve, ad-supported business models are increasingly important for telco operators like Yes. I am pleased to work with Yes to provide its customers and advertising partners with unified, personalised, relevant advertising, seamlessly integrated into their existing technology ecosystem.”
.jpg)
Lumine Group acquires Imagine Communications
Lumine Group has acquired Imagine Communications through one of its subsidiaries.
UK “minded to intervene” in $110bn Paramount-WBD merger
In a written statement, Lisa Nandy, the UK’s Secretary of State for Culture, Media, and Sport, has warned of the likelihood of governmental intervention in Paramount’s $110bn acquisition of Warner Bros Discovery.
Warner Bros. Discovery sets out Wimbledon coverage plans for Europe
Warner Bros. Discovery (WBD) has confirmed its European coverage plans for this week’s Wimbledon tennis championship through its HBO Max, Eurosport and TNT Sports platforms.
Barb adds to leadership team as Caroline Davey becomes Chief Executive
UK audience measurement organisation Barb has made key changes to its leadership team as Caroline Davey takes up the role of Chief Executive this week.
DAZN teams with Antenna Group to launch news service in Italy
Sports streamer DAZN has launched an original news service on its Italian platform in partnership with international media organisation Antenna Group.
