Yospace demos new SGAI standard

In the demo during IBC2025, less than a second of latency was added for the advertising, “resulting in glass-to-glass latency of under five seconds”.

The company said the development is the first real-world implementation of the new Alternative Media Presentation, which was recently ratified by the Streaming Video Technology Alliance (SVTA) into the new MPEG-DASH standard.

In collaboration with Qualabs, which supported Yospace’s integration with Shaka Player, the demonstration included a new, non-disruptive L-shape ad format which runs alongside the main content stream. L-shape squeeze backs are one of the CTV ad formats being promoted by IAB Tech Lab, which will also be subject to standardisation.

The service was demonstrated as part of the IBC Accelerators programme, the Ultra-Low Latency Live Streaming at Scale project, led by Alex Giladi at Comcast, alongside BBC, Bouygues Telecom, BT Media & Broadcast, Channel 4, GLOBO, RTE, SVTA, and YLE.

Olivier Cortambert, head of solutions architecture at Yospace, said: “Dynamic ad insertion is the backbone of live streaming monetisation, and low-latency streaming of major sporting events is commercially challenging without ad revenue. Our successful demonstration at IBC is a real breakthrough as it is not only one of the first ever use-cases of SGAI powered by MPEG-DASH Events, but we kept our promise to deliver low latency without any adverse effect on the user-experience or commercial opportunity.”