Broadpeak has announced that French media group RMC BFM has selected its server-side ad insertion (SSAI) product, delivered via the broadpeak.io SaaS platform, to support dynamic advertising experiences across its TV and radio streaming channels.
RMC BFM owns TV channels such as BFM TV with 12.3 million daily viewers as well as radio channels such as RMC. The deployment aims to enhance monetisation across all of RMC BFM’s owned OTT applications and partner distribution platforms, including RMC BFM Play, Molotov, and other connected TV (CTV) environments.
Clément Courvoisier, operations director at RMC BFM, said: “Broadpeak is known as a leader in ad tech and premium quality streaming QoE. With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams.”
Jacques Le Mancq, CEO at Broadpeak, added: “We’re proud to support RMC BFM as they expand their OTT strategy with the highest performance monetisation solutions. RMC BFM is a leading example — in Europe and globally — of how broadcasters can utilise the latest advertising specifications and industry-changing technologies to power greater revenues, all with the flexibility and scalability of the cloud.”
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