All addressable ads articles
Tackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.