27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.

MTV enters podcast market

MTV has signed a partnership with Dax, Global’s digital ad exchange in a move to enter the podcast market, according to Digiday

The Viacom-owned company will produce five podcast series based around its popular TV shows, including Celebrity Ex on the Beach and Geordie Shore. 

Each series, consisting of a minimum of twelve episodes, will be made available on podcast-streaming services through Dax’s content management platform, who will be in charge of bringing advertising to the podcasts.

Apple earnings rise, no thanks to Apple TV+

Apple’s Q1 2020 results revealed that the company beat earnings expectations, CNBC reported.

Apple’s revenue was up 9% to $91.8 billion and is reported to be ’partially powered’ by iPhone revenue.

CFO Luca Maestri described revenues from the newly launched Apple TV+ as being “immaterial to our results”, saying that the service will eventually catch up to its other subscription services in terms of revenue.

Framestore launches pre-production unit

Top VFX company Framestore has launched FPS, a brand new suite of pre-production services, Variety reported.

Framestore’s award-winning work includes recent releases Avengers: Endgame and His Dark Materials.

Alex Webster, who joins as managing director, pre-production services, said that the new pre-production services unit will ’consolidate Framestore’s pre-production services and represents a significant creative step forward to bring new people, skills and ideas to Framestore and its clients.’

Disney invests in immersive live production with Secret Cinema 

Disney has signed a major partnership deal with immersive events company Secret Cinema to bring to life Walt Disney classics, The Stage reported.

The first show under the multi-title agreement is expected to open this year in London.