Responsible for more than half of Iceland’s scripted TV output in the past five years, production company Glassriver has adapted to a changing media landscape, becoming experts in navigating international co-productions. CEO Andri Ómarsson explains how these international partnerships are now helping local stories travel further than ever.
For producers working outside the world’s largest markets, building international co-productions has fast become a strategic and creative framework for stories to travel further, while remaining firmly rooted in the places that shaped them.
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