When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
When seeking the ‘industry perspective’ on almost any topic of wider market interest, the tendency is (and quite rightly so) to seek out the masterminds for whom said topic will be their specialist subject matter. What often transpires is that while the ensuing commentary and analysis is for the most part high in value, it can also start to feel rather familiar if it is emanating from a roster of ‘usual suspects’.
You are not signed in
Only registered users can read the rest of this article.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
 (2).jpg)
.jpg)
.jpg)
 SR (1).jpg)