When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
When seeking the ‘industry perspective’ on almost any topic of wider market interest, the tendency is (and quite rightly so) to seek out the masterminds for whom said topic will be their specialist subject matter. What often transpires is that while the ensuing commentary and analysis is for the most part high in value, it can also start to feel rather familiar if it is emanating from a roster of ‘usual suspects’.
You are not signed in.
Only registered users can view this article.

Behaviour-based data: Defining the advertising audience
A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.

How sport is embracing DTC at both ends of the playing field
Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.

Sustainable streaming: Delivering a greener vision for OTT
Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.
Creating a new sense of place for Welsh media innovation
The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.

Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.