January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
As was the case in 2024, artificial intelligence (AI) is expected to remain front and centre in 2025. Indeed, the majority of Content Everywhere companies that contributed towards this report cited AI as an evolving area with a growing impact on a number of areas in this industry...
You are not signed in.
Only registered users can view this article.

From multicast to MAUD: the evolution of MABR
Multicast Adaptive Bit-Rate streaming has been held up as a way for ISPs and content providers to deliver mass-audience streamed content – particularly live events – while ensuring consistency of experience. BT is meanwhile pushing ahead with the rollout of its MAUD variant of the technology.
.jpg)
AI and live production: Experimentation giving way to well-defined applications
Connectivity optimisation, transcription services, and real-time customer support are among the areas of live production where the value of AI-based technologies is increasingly evident, writes David Davies.

ISE2025: Putting the art into artificial intelligence
AI permeated almost every aspect of ISE 2025 but experts and executives were keen to stress AV’s indivisible role in meshing tech with the art of communication.

Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.

Data-driven audio: Why AI is sounding great for everyone
The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.