The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
Last month, Channel 4 became the latest broadcaster to offer advertisers the ability to create ads using generative AI (genAI). It followed US media conglomerate Comcast (parent to Sky in the UK, the NBC network, and streamer Peacock), which launched a genAI service in June and ITV, which began its trial over a year ago...
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