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Co-piloting the Olympics: “human-centric AI” as a creative partner

Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.

The Olympics has long embraced technological innovation that enhances the viewing experience and improves content creation. While concerns have emerged about how AI might disrupt industries, Olympic Channel Services (OCS) moved to leverage the technology, creating a human-centric Editorial Co-Pilot, designed to enhance human creativity rather than replace it.

The tool was created to address the specific needs of content creators covering a massive, fast-paced event like the Olympics. Unlike many AI applications that seek to automate entire processes, the Co-Pilot focuses on supporting human judgment and creativity...

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