Content Credentials: Initiative breaks through but can it achieve industrial scale?

The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.

Multiple organisations including Google, Meta, OpenAI, Microsoft and Amazon have pledged support for the Content Credentials open standard media verification tool, created by the Coalition for Content Provenance and Authenticity (C2PA) to counter the threat of deepfakes and AI manipulation. The initiative was even been selected by...

Latest Feature

Network Control: Turning 5G into a production tool

Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.

Read more

FRAMES: Automating the archive end-to-end

Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: