The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.
Multiple organisations including Google, Meta, OpenAI, Microsoft and Amazon have pledged support for the Content Credentials open standard media verification tool, created by the Coalition for Content Provenance and Authenticity (C2PA) to counter the threat of deepfakes and AI manipulation. The initiative was even been selected by...
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IBC2026: Creating meaningful opportunities for start-ups, students, educators and innovators
IBC2026 is set to tackle the media and entertainment industry’s talent shortage this week, with several initiatives designed to give students the chance to attend the show, meet industry professionals and start building connections for their careers.
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Sir Gary Oldman: “There’s an anxiety going into any project”
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