2024 NAB Show main

NAB preview: Agentic AI poised to steal the show

New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.

The spectre of Big Brother hovers over NAB. President Trump’s sustained attack on the First Amendment verbalised against MSNBC, ABC, CBS and CNN, includes a White House ban on AP for continuing to use ‘Gulf of Mexico’ and an executive order to decimate the international news organisation Voice of America.

Latest Feature

IBC Accelerator: Agentic AI for live sports

With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.

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IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.

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