Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.
Trump didn’t just cast a shadow over NAB2025, he sucked the air from the room. According to initial figures from NAB, 55,000 turned up in Vegas this year, 6,000 fewer than 2024 and a far cry from the record 92,000 who participated in 2019. Tariffs were the talk of the town as economic uncertainty gripped an industry already challenged to make ends meet.
“What the hell are we doing here?” asked NAB’s opening keynote speaker Stephen A Smith who was presumably booked because he’s ESPN’s leading broadcaster. Since he’s also considering a presidential run in 2027 there were overt political messages too...
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ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
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Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
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Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
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