2024: ”The television industry should brace itself for fundamental changes: creatives will be getting even more creative and more productive too.” Copyright protections required

Vendor predictions for 2024: AI, CTV, FAST and Niche Sports

It’s no surprise that uses of AI are top of the agenda for media organisations in the next 12 months but so too is a drive to enhanced monetisation over Connected TV, mining niche sports, warnings of job ‘replacements’ and, notably, fewer calls for sustainability. Here are a selection of vendor responses for what to look for in 2024.

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