To increase fan engagement, WSC Sports implemented Wowza’s low-latency ingest layer to secure a global streaming infrastructure that reliably produces tailored sports clips as they unfold, across the platforms that fans use most.
For millions of sports fans, the magic moment isn’t just watching the game, it’s reliving it seconds later in a perfectly cut highlight clip. That’s the experience WSC Sports has built its reputation on: delivering tailored video moments to fans worldwide, seconds after they happen.
With a client list that includes the National Basketball Association (NBA), the Professional Golfers' Association (PGA) Tour, and the National Hockey League (NHL), WSC Sports’ AI platform scans live sports feeds in real time. It uses audio and video cues to identify goals, aces, or game-winning shots. The system instantly packages these moments into ready-to-publish clips for apps, websites, and social platforms.
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