To increase fan engagement, WSC Sports implemented Wowza’s low-latency ingest layer to secure a global streaming infrastructure that reliably produces tailored sports clips as they unfold, across the platforms that fans use most.
For millions of sports fans, the magic moment isn’t just watching the game, it’s reliving it seconds later in a perfectly cut highlight clip. That’s the experience WSC Sports has built its reputation on: delivering tailored video moments to fans worldwide, seconds after they happen.
With a client list that includes the National Basketball Association (NBA), the Professional Golfers' Association (PGA) Tour, and the National Hockey League (NHL), WSC Sports’ AI platform scans live sports feeds in real time. It uses audio and video cues to identify goals, aces, or game-winning shots. The system instantly packages these moments into ready-to-publish clips for apps, websites, and social platforms.
You are not signed in
Only registered users can read the rest of this article.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.


