US artificial intelligence firm Luma AI, known for its flagship generative video and imaging product Dream Machine, has unveiled plans to open its first international office in London.
Luma AI expects to create 200 roles in London in 2026, across research, engineering, partnerships, and strategic development.
Luma is building “world models,” a class of AI models that can learn from video, audio, and images, alongside text.
“With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere,” said Amit Jain, CEO and Co-Founder of Luma AI. “Launching across EMEA is the logical next step in putting this power directly in the hands of storytellers, agencies, and brands globally.”
Day added: “Luma AI is the world leader in developing multimodal artificial generative intelligence (AGI) for the creative industry. Putting that intelligence into the hands of creative professionals around the world – be they marketers, gamers, or film studios – will transform the entire creative process.”
John Maxwell Hobbs recently spoke with leading researcher Professor Ravi Ramamoorthi to discover how Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. In their discussion, Ramamoorthi highlighted that apps like Luma AI are already making the capture process more useful by enabling the creation of NeRF models with everyday devices like smartphones. Discover more here.
Matt Brittin set to be confirmed as next BBC Director General
Former Google executive Matt Brittin is expected to be confirmed this week as the next Director General for the BBC.
Broadcasters call for tougher regulation of smart TVs and virtual assistants
Leading European broadcasters have called on the European Union to toughen regulation of smart TVs and virtual assistants powered by tech firms such as Google, Amazon, Apple, and Samsung.
Garden Studios launches advanced virtual production stage
London’s Garden Studios has launched what it describes as its most advanced virtual production (VP) stage to date, with a key focus on delivering driving shots.
Prime Video unveils huge slate of India originals
Prime Video has unveiled a massive slate of original TV shows, feature films, and licensed content in India, underlining its ambition to expand its footprint in the country.
.jpg)
IBC announces shortlisted 2026 Accelerator projects
IBC has unveiled the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, streaming, live events and media tech.
