US artificial intelligence firm Luma AI, known for its flagship generative video and imaging product Dream Machine, has unveiled plans to open its first international office in London.
Luma AI expects to create 200 roles in London in 2026, across research, engineering, partnerships, and strategic development.
Luma is building “world models,” a class of AI models that can learn from video, audio, and images, alongside text.
“With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere,” said Amit Jain, CEO and Co-Founder of Luma AI. “Launching across EMEA is the logical next step in putting this power directly in the hands of storytellers, agencies, and brands globally.”
Day added: “Luma AI is the world leader in developing multimodal artificial generative intelligence (AGI) for the creative industry. Putting that intelligence into the hands of creative professionals around the world – be they marketers, gamers, or film studios – will transform the entire creative process.”
John Maxwell Hobbs recently spoke with leading researcher Professor Ravi Ramamoorthi to discover how Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. In their discussion, Ramamoorthi highlighted that apps like Luma AI are already making the capture process more useful by enabling the creation of NeRF models with everyday devices like smartphones. Discover more here.
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