ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
ThinkMetadataAI uses agentic AI to automate the process of creating enriched metadata for entire content catalogues, with the aim of increasing viewer engagement. It is now an integral part of ThinkMediaAI, ThinkAnalytics’ unified platform for content monetisation, contextual advertising, content curation, and content bundling, and is being deployed to all customers as well as being offered standalone.
Peter Docherty, CTO and co-founder, ThinkAnalytics, said: “Since we launched ThinkMediaAI earlier this year, the reaction from customers has been exceptional as they achieve dramatic operational efficiencies that cut costs while continuing to increase engagement with viewers.”
He added: “Our years of experience in AI and discovery has given us a clear lead in understanding the DNA of content. Combining this with our use of agentic AI breaks new ground and delivers rich metadata DNA unlike anything we have seen previously, ushering in a new era of viewing based on deeper personalisation.”
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