Video content discovery and personalisation specialist ThinkAnalytics has launched ThinkMediaAI, described as a unified AI platform that encompasses content monetisation, contextual advertising, content curation and content bundling for video service providers.
ThinkAnalytics says ThinkMediaAI represents the next generation of its portfolio as it continues to expand with offerings across advertising, free ad-supported streaming TV (FAST) and connected TV.
Eddie Young, chairman and CEO of ThinkAnalytics, said: “ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetisation opportunities through innovative applications of AI trained on massive datasets.”
ThinkMediaAI is aimed at media companies looking to maximise content value, enhance audience targeting, and drive viewer engagement.
Peter Docherty, CTO and founder at ThinkAnalytics, added: “We know that content is one of the most valuable assets media companies own but only with the right AI tools can they maximise that value. With ThinkMediaAI, we’ve built a platform that understands content, enhances monetisation opportunities, and optimises workflows, all powered by state-of-the-art NLP, AI, and generative AI technologies.”
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